More from this Author
Found 4 books by Alvin J. Silk

What Is Marketing?
by Harvard Business Review Harvard Business Review, Alvin J. Silk

What Is Marketing?
by Harvard Business Review Harvard Business Review, Alvin J. Silk

Aggregate Advertising Expenditure in the U. S. Economy
by Alvin J. Silk, Ernst R. Berndt

Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P. Bagozzi, Alvin J. Silk